Now, it's not just the Liberty calendar that's met with such fanfare. Many of our favourite beauty brands, retailers and stores have thrown their hat into the ring for the ultimate festive countdown. With anywhere from 12 - 30 beauty gifts — often at economical savings — they're a guaranteed success. Due to their popularity beauty advent calendars as released earlier every year. In 2023, Harrods launched its beauty advent calendar in August, with Boots, Charlotte Tilbury, and Jo Malone revealing their respective 2023 countdowns in September. Meanwhile the coveted M&S' beauty advent calendar went on sale at the end of October but sold out within a few weeks. Instead of using decorative paper, why not get the kids to decorate it themselves? Or write guests’ names and personalise the gifts inside to that person If you’re preparing for Christmas, you may also want to read my guide to the best artificial Christmas trees, Simon Lewis’s guide to the best advent calendars and Rebecca Astill’s guides to the best beauty advent calendars and best Christmas hampers. The beauty aficionados will know that luxury department store Liberty London was the first, original multi-brand advent calendar (and for many, still the best). Each year, come rain or shine, a queue forms around the store, with husbands, wives, daughters, sons attempting to bag one before it (inevitably) sells out.