Adidas trainers are not just a symbol for the casual movement. They also fly the flag for generations of British and worldwide, youth or music culture and are synonymous with artists such as; Ian Brown (The Stone Roses), Noel Gallagher (Oasis), Run DMC (Superstars), Beastie Boys (Campus), all of which have become world renowned for their strong affection for and affiliation with Adidas trainers, and are now established ambassadors of the classic three stripe trainer. The sportswear maker is among those that have added AR experiences to their mobile marketing efforts. Adidas this month began hosting a gamified AR experience that's powered by mobile phones at its flagship store in Paris to highlight environmental sustainability and how it converts recycled plastic into shoes. Rival Puma last month made AR experiences a central feature of the grand opening of its first North American flagship store in New York. GOAT, a secondary marketplace for authenticated shoes, last month added similar AR try-ons to its app to showcase some of the world's rarest shoes for sneakerheads. Gucci brought AR to its iOS app in June, letting shoppers virtually sample its line of Ace sneakers. Similarly, Nike's app lets shoppers scan their feet with a smartphone camera to get customized shoe size recommendations. Adidas is letting shoppers virtually try on its new line of running shoes with a feature in its iOS app. The sportswear maker's mobile platform uses augmented reality (AR) to overlay digital images of its new Alphaedge 4D running shoes through a smartphone, Footwear News reported. As the brand continues to be true to its original principles, Adidas continuously relaunches incredible classics from their archive such Gazelles, Spezials and Trimm Trabs. The brand is ever evolving, bringing in new silhouettes such as Los Angeles, Flux and Tubular. Adidas Originals trainers have become a must for any casual loving, sportswear admirer, that is looking to replicate the distinctive style which now carries a strong retro sentiment.