In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO 2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO 2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible.

Fatti Burke, Artist and collaborator, commented: “I am delighted to be teaming up with the Home of Guinness to bring the concept of ‘Lovely Day for a Visit’ to life. The fantastic beach experience, which will live within the building all summer long, promises to capture the fun and joys of spending sunny days at the beach to Dublin 8!”As the warmer weather sets in across Ireland, GUINNESS has launched a major new ad campaign created by AMV BBDO. Guinness Metal Sign-Calendar- this sign is made of durable metal in a rectangular calendar shape. The iconic “A Guinness a day!” ad comes bellow with a yellow and a white oval one-month calendar. Guinness Metal Sign - Toucan Weathervane- a cheerful and enjoyable metal sign shows the colorful toucan which is smiling with his eyes as he balances a pint of foam-topped Guinness on his beak.

These nostalgic pieces are sure to transport you to another time and arrest your imagination with thoughts of what it must have been like the day Arthur Guinness created his signature brew and changed the course of history. A 1985 O&M poster, based on the ascent of man and showing an ape evolving by stages into a Guinness drinker, would become the inspiration behind the "Noitulove" television commercial that would win the Cannes Grand Prix 20 years later. Even Glazer's 1999 ad "Surfer", frequently cited as Britain's favourite all-time ad, had its roots in an Irish Guinness ad of 1981 that also featured waves and surfing. Several years ago, a Dublin company worked on developing a process to cut down the pouring-and-settling time without disrupting the beer's quality...but Guinness afficionados weren't impressed. Atop the building, the Storehouse Bar provides visitors with a commanding 360-degree view of Dublin — with vistas all the way to the sea — and an included beer. The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin.

The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. The inspiration for the campaigncame from the bubbling of energy across the nation, of the potential of what is to come this summer. From long weekends and outdoor gigs to balmy BBQ’s and impromptu staycays there is a collective sense of seizing the day. Grab every little moment of fun and soak up every single ray of golden hour with a cold, smooth, creamy pint of GUINNESS. The work was directed by Molly Burdettat Spindle. A bartender at one of Dublin's oldest pubs told CNN, "Our customers will certainly not go for that. Guinness is a traditional drink and I don't think people will sacrifice that for a little extra speed and efficiency." Alicia Cliffe, Art Director at AMV BBDO,said: “The idea was based off a truth that (almost) all of us share – when the shade catches up, we move into the sun. A really fun brief to work on with a great team.”