When circumstances do change, you are better prepared to face them because you do not cling to a desire of how things should be.

I’ll leave our top tips for surviving a teenage party for another day (although I will say now that we are able to lock most of our downstairs doors from both sides – oh, and that we didn’t provide alcohol at any parties until they turned 18). The gurus like to argue that because millions of people are on Facebook, it’s superior to TV in its marketing effectiveness. This usually has little to do with the rational content of an advertisement, but can improve ROI by 20-30%. His blog, MNDFL, is about valuing what's important through keeping things simple and cultivating peace through living in the now. Back in October 2017, I was at a Christmas market chatting to my other stallholders about the party my son was holding at our house that evening.

But the reality is that the number of people using a certain channel is not the same as the quality of attention when using it (you tend to pay more quality attention to a TV screen than to an Instagram feed), plus if a channel is proven to deliver ROI now, and our marketers need to sell now (ish), actually there’s still loads of space to bet on traditional media. Sure, we should have a point of view and a single-minded proposition to work towards, but the unspoken truth of this industry is that things never go as smoothly as the strategy award papers suggest. Brands that take an emotional approach don't need new news, and can use their existing assets in exciting, interesting, creative ways.

Reality A: She had to move to a small town to help her mother recover from the recent death of her husband.The author has illustrated the points in a simple non- marketing way - devoid from jargons and heavy loaded words.