Charlie Leaver, Head of Brand at Global Brands said:“We’re thrilled to share the release of Blue Hooch ahead of summer. Introducing the leading flavour in traditional party-drinks, Blue, to our nostalgic, zingy line-up was just a matter of time, and has created what will certainly be a new Hooch fan favourite!

Hooch reveals Blue Hooch 440ml cans NPD, plus new Hooch mixed Hooch reveals Blue Hooch 440ml cans NPD, plus new Hooch mixed

The drink is perfect for a summer’s evening – UK residents agree, with Hooch sales shooting up by 41% when the sun is out – it’s a go-to summer drink! Everyone’s favourite hard lemonade has just released a new tropical flavour for the summer and it’s bright blue. Pink Hooch was launched. Reinventing pink drinks with the "Not Pretty in Pink" campaign, it soon became the most successful RTD launch of 2020. ​

A Brief History of Hooch

According to research into the UK’s changing festive habits that retailer John Lewis carries out and publishes the findings of each year, the so-called ’12 days of Christmas’ are now becoming more like 45, as it’s claimed a good chunk of Brits start actively planing and preparing for Christmasfrom this month. An all-new Hooch flavour has just been announced, following increasing demand for Hooch as we head into summer. Although you can use simple ingredients like a balloon, leftover bread, and plastic bottles, it’s much better to use professional-grade equipment whenever possible. So, you’ll need to collect the following items: A fifth of Brits start planning for Christmas and the festive season as soon as November arrives, a new study has suggested. Charlie Leaver, Head of Brand at Global Brands said: “We’re thrilled to share the release of Blue Hooch ahead of summer. Combining a household name with the leading flavour in traditional RTDs was just a matter of time, and is sure to boost interest in the category in both on trade and off trade premises.

Hooch How to Make Hooch

Blue Hooch taps into the huge blue drinks trend, which includes popular party starters like VK Blue, while keeping the tongue-tingling zesty flavours and nostalgia that Hooch fans know and love. At an easy drinking 4% ABV, it’s set to be the drink of the summer; perfect for sunny barbecues! We should also mention that while it’s legal to brew beer and wine at home, it’s illegal to distill any liquor on your property, even for personal consumption. Fortunately, hooch falls into the former category, so you should be okay if someone comes snooping around. Also, the benefit of hooch being legal to brew is that you can perfect your recipe and experiment with different flavors without the threat of Johnny Law busting down your door. A Brief History of Hooch When you’re chilling in the sun, forget the Blue Lagoon or Tequila Sunrise and take your taste buds on a tropical holiday with a Blue Hooch, the perfect serve for summer socials and festival fun! The launch comes as the brand reveals canned RTDs are gaining market share, and becoming a convenient choice for consumers heading into summer. 440ml cans are also growing at 134% year-on-year (Nielsen 2023).

What is Hooch?

Then, when it comes to habits and traditions on Christmas Day itself, the analysis found that 43% of people think the day is a time for “sparkles, bright colours, and bold clothing”, but younger Brits aren’t quite as on board. Hooch has been around since the mid-1800s, but the term didn’t really come into popularity until the Prohibition of the 1920s. Since hooch referred to homemade or illegal liquor, it was widely adopted at a time when people couldn’t legally buy or sell alcohol. GMP has assured locals that, in the coming days, there will be more officers in the area from the local Neighbourhood Teams and Xcalibre Task Force “on patrol” and “engaging with residents and young people”. Thankfully, we’re not in Prohibition anymore, so the government allows individuals to brew beer and wine at home. Since you’re not distilling your liquor in a pot still, the whole process is perfectly legal for personal consumption. However, if you want to sell hooch, you’ll need to get permits and licenses from your state. Liquor licenses can be expensive and take a while to clear, so keep that in mind. Can You Mix Hooch?

Hooch Pink Alcoholic Raspberry Lemonade 440ml Can Hooch Pink Alcoholic Raspberry Lemonade 440ml Can

For a third of UK homes, one Christmas tree is apparently no longer enough, and it’s likely that two or more trees will be decorated instead. As a rule, you want to double the container size for the amount of hooch you’re trying to make. So, if you want half a gallon of hooch, pour it into a gallon-sized container. You need this space for the gasses to release. Otherwise, the bottle could explode, leaving a nasty, fermenting mess. Step Three: Add Your Yeast The range comes in three exciting and on-trend flavours. Soopa Hooch Electric Lemonade takes the OG Hooch lemon to the next level, pushing the much-loved 90s citrus flavour to the max. A citrussy bev which buzzes with orange, lemon and lime, it provides electric flavour! Soopa Hooch Darkest Berry combines the bold flavours of juicy dark berries with the zing of classic lemon for a daring take on a late-night favourite. And Soopa Hooch Twisted Tropical takes you to a fruity paradise of easy-going sunny days and pure holiday vibes – orange sunshine and pineapple-filled skies! The new range comes with a smooth, crisp vodka spirit base and 32mg of caffeine per 100ml, plus taurine and guarana.Kennie was described by his family as being a “cheeky chappy”, whose death left a “massive hole” in their lives. Earlier this summer, Hooch launched Blue Hooch 440ml cans. Blue Hooch taps into the huge blue drinks trend, which includes popular party starters like VK Blue, while keeping the tongue-tingling zesty flavours and nostalgia that Hooch fans know and love. Early Christmas planning isn’t the only festive tradition John Lewis’ analysis has revealed or predicted either, as the retailer has also suggested that outdoor lights are practically on their way to becoming, if not already, the norm nowadays, and six in 10 are planning to buy some form of decoration for the outside their homes. If you don’t want to go through the hassle of squeezing juice from your fruit, you can buy premade juice. However, avoid options that contain preservatives, as they can kill the yeast and halt your hooch-making operation. Buy fresh, organic fruit juice instead. Otherwise, you can use a juicer to extract as much liquid as possible from your ingredients. According to reports from the 1800s, traditional hooch was made from one gallon of molasses, five pounds of flour, one half-box of yeast powder, sufficient water to make a paste, and a fire. To distill the mixture, locals would use either a metal coil or native seaweed roots. Fortunately, you have many more options today, so your hooch will taste much better. What You’ll Need to Make Hooch