I guess it's in the name! The word 'Accurist' may not conjure visions of prestige and luxury, but it's easily the smartest wristwatch name I've come across from a marketing perspective. It's easy to pronounce and directly infers that you'll get that 'accurate' time on your 'wrist'. Product : Beautiful watch. I bought the watch as a gift for my husband for our 19th anniversary which is bronze and the colour of the watch...

Outside of this precision, what else do you get on your wrist? Are these watches actually any good? Or is it all marketing fluff and garbage products? With these two innovative marketing moves, Accurist effectively bought time itself. Whenever you needed accurate time, the Accurist brand was there to lend a hand.