To promote the release of Pokémon Yellow, Volkswagen and Nintendo collaborated to create a yellow Volkswagen New Beetle with some of its features inspired by Pikachu. Although the walls of Fuchsia Gym are normally invisible in the Generation I core series Pokémon games, the Game Boy Color exposes them when using a multi-colored palette. In Japan, the game sold 1,549,000 units in 1998, making it the third-best-selling video game of 1998 in Japan. This GameBoy Color is a subtle silver shade with images of Piakchu, Chikorita, Cyndaquil and Totodile adorning the side of the screen.

However, Pokémon never bleed nor die in battle, only faint – this was a very touchy subject to Tajiri, as he did not want to further fill the gaming world with "pointless violence". Speaking of Team Rocket, players have to contend with Team Great Rocket, and they’re trying to steal al the Legendary Cards. Pokémon Black and White 2 Edition - Same as above, but only with a cover based on Black and White 2. Pokémon Center New York Edition - A gold colored GBA released only in the Pokémon Center of New York to commemorate its grand opening.Pokémon Omega Ruby and Alpha Sapphire cover plates - Red and blue transparent cover plates depicting the normal and Primal Reversion forms of Groudon and Kyogre. Reception of the Game Boy Color was positive, with critics praising the addition of color and improved clarity of the display.

The latter performance made Pokémon, collectively, the country's best-selling game of the year, surpassing Final Fantasy VII.The product images shown are for illustration purposes only and may not be an exact representation of the product. The creature was originally added by Shigeki Morimoto as an internal prank and was not intended to be exposed to consumers.