Jacqueline (she/her) covers all things e-commerce in beauty, lifestyle and beyond for the Good Housekeeping Institute. Maintain your coloured hair better with this affordable Anti Fade shampoo from Joico, discover more from their collections here. Hair will look soft, polished, and exceptionally shiny without getting weighed down by heavy formulas; scalp feels fresh and replenished. They also distributed the label-masked shampoos and conditioners to consumer testers around the country, who used the products for two weeks, then evaluated the product's attributes, the look of their color and the feel of their hair after use.

However, online reviewers with curly hair — kinky textures, especially — noted that it wasn't as effective at detangling. The shampoo contains ingredients from, among other things, sunflower, which help to ensure a long-lasting result. The Joico Colorful Anti Fade Shampoo is gentle shampoo that removes only what the hair does NOT need. I couldn't believe how soft and lush my hair felt after using these, even right after it was bleached," marvels GH's beauty director April Franzino.

Yes, I’d like to sign up to receive the latest news, special offers, and promotions from Joico and other Henkel Brands. The Good Housekeeping Institute Beauty Lab tests shampoos for colored hair alongside each brand's matching conditioners, putting the pairs through a number of rigorous evaluations to see how well they perform. NOTE: As a seller, you are solely responsible for the legitimacy of the product, and its images and descriptions. She's a graduate of the University of Florida's School of Journalism, with a specialty in magazines and mass communication. Joico Colourful Anti Fade Conditioner (250ml) - provides up to 8 weeks of colour vibrancy, boosting shine, manageability, and strength with every use.

With the Joico Colorful Anti-Fade Shampoo, daily build-up and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous hair colour. Colorful Anti-Fade Shampoo For color longevity A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! I have used Joico products for many years and thought I would give your Colorful Anti-fade shampoo and conditioner a try as I love your products.Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel. I understand you will use my personal data to improve services and send me marketing communications. This gentle cleanser washes away daily build-up and debris while preserving the long-term vibrancy and intensity of gorgeous hair colour. Inner Joi’s Hydrate trio of Shampoo, Conditioner, and Detangler delivers all-day moisture with Apple extract, a natural humectant that’s widely considered to be a superfood; as well as Aloe, rich in essential vitamins, amino, and fatty acids.

This specially formulated shampoo by Joico is designed to protect your hair color and prevent it from fading. Our experienced team are happy to offer you help and information any of the scissors and razors or other products in our large range. This hydrating daily conditioner infuses strands with softness and shine while preserving the long-term vibrancy and intensity of gorgeous hair colour. The Joico Colorful Anti-Fade Shampoo is gentle shampoo that removes only what the hair does NOT need.Providing shine, strength and protection from color-fading elements, it promotes lasting vibrancy to keep your true hue.