Squishmallows 7.5 Inch Plush - Arnel The Popcorn

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They also want to support any charitable organizations around the world with the same mission and spread awareness regarding mental health.

Kelly and his team then spent several months creating a toy that emulated the “soft, cute, and kawaii” look of the Japanese plush toys. Since then, Squishmallows plush toys have become a global phenomenon and include more than 1,000 characters with their own unique names and storylines. The TOTY Award winner was determined by an expert panel based on TOTY votes, holiday sales, and media buzz out of all the finalists.

Kelly Toys Holdings was Jazwares’ second acquisition following their acquisition of Wicked Cool Toys.

Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in, 1986 by Jonathan Kelly.

Squishmallows have also extended their line to include HugMees, Squish-Doos, Heroes, Flip-A-Mallows, Squishville, Mystery Squad, Micromallows, and Stackables. After collaborating for one year, Kelly Toys Holdings was acquired by Jazwares Inc, a privately owned company, in 2018. Years ago, Squishmallows founder Jonathan Kelly had a eureka moment during a trip to Japan and decided to create a kawaii collection of toys.

Whether you're a Disney fanatic or just love cosy and sweet things, a Disney Squishmallow is sure to become your new best friend.

Squishmallows has acquired nearly 120,000 followers on Twitter as of 2023 [7] and nearly 800,000 followers on Instagram. Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. inch Large Squishmallows - experience the ultimate snuggling experience with our largest collection of Squishmallows. Squishmallows won the February 2022 Toy of the Year Award and the People's Choice Award during the Toy of the Year Awards ceremony.

Squishmallows' popularity is such that some rarer characters have become highly sought-after collectables.Loveable, comforting and colourful, kids and collectors alike will adore the joyful world of Squishmallows toys. Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets, like TikTok, where Squishmallow collectors would post about their plush toy collections. Original Squishmallows plush are made with soft, high-quality materials and come in a variety of characters, colours and styles. Take your pick from brightly-hued forest animals to pastel-coloured fantasy characters in all shapes and sizes. Event-exclusive Squishmallows are Squishmallows that are only awarded as prizes in the events such as Select Series: Lamont Sweepstakes [19] or Trading Card Sweepstakes.