Walkers Crisps – Better for you | less saturated fat". Walkers-eathappy.co.uk. Archived from the original on 31 August 2007 . Retrieved 12 July 2012.

a b "Gary Lineker launches Walkers' new flavour campaign". Digital Spy. Archived from the original on 8 July 2019 . Retrieved 8 July 2019. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned.

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a b c d "The history of Walkers Crisps and some amazing statistics". Leicester Mercury. Archived from the original on 13 March 2022 . Retrieved 15 September 2020. Inside the Factory. Series 2, Episode 2, Crisps (Walkers factory)". BBC. August 2016. Archived from the original on 20 July 2021 . Retrieved 20 July 2021. Butt, Stephen (30 October 2013). The History of Leicester in 100 People. Amberley Publishing Limited. p.88. ISBN 978-1-4456-1698-8. Archived from the original on 15 July 2023 . Retrieved 15 November 2016.

a b Martin Glenn. The Best Job in the World - The PepsiCo Walkers crisp Marketing Case Study. p.06. ISBN 9780954951801. Sun Set On Red Sky". 15 August 2014. Archived from the original on 16 April 2018 . Retrieved 15 April 2018. a b "Squirrel-flavoured crisps go on sale in UK". Metro.co.uk. 9 January 2008. Archived from the original on 30 September 2009 . Retrieved 26 January 2009. Walkers crisps heart shaped challenge: The best UK entries". Herald. Archived from the original on 14 April 2023 . Retrieved 14 April 2023. Snow, Maia. "Walkers Crisps confirm new campaign with the Spice Girls". Leicester Mercury. Leicester: Reach plc. Archived from the original on 4 July 2019 . Retrieved 4 July 2019.Gibson, Sean (11 December 2015). "Jamie Vardy gets his own limited edition Walkers crisp flavour". The Daily Telegraph. Archived from the original on 12 October 2018 . Retrieved 12 October 2018. Coke, Cadbury and Walkers 'most dumped' brands". Scotsman. Archived from the original on 5 July 2019 . Retrieved 5 July 2019.

a b "So long, salt and vinegar: how crisp flavours went from simple to sensational". The Guardian. Archived from the original on 17 September 2020 . Retrieved 15 September 2020.

The Leicester-born former England international footballer Gary Lineker has been the face of the brand since 1995, featuring in most of its popular commercials and successful advertising campaigns. For the 2011 Comic Relief, four celebrities each represented four new flavours. The Walkers brand (under PepsiCo) sponsors the UEFA Champions League and the Super Cup for the UK and Irish markets. In 2019, Walkers reunited with the Spice Girls, with the 1990s girl band featuring in a campaign. [12] Fletcher, Alex (20 January 2011). "Walkers reveal Comic Relief comedy crisps". Digital Spy. Archived from the original on 19 March 2022 . Retrieved 17 February 2021.