Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

£2.245
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Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

Vicco Vajradanti Toothpaste 100Gm Ayurvedic For Gum And Teeth (Pack Of 2)

RRP: £4.49
Price: £2.245
£2.245 FREE Shipping

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Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business. I know your mind has started humming that jingle. Earlier, people used to love singing Vicco's jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past. Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses. Its jingle made it the most renowned and well-liked brand in every home. Everyone loved their products, whether it was their lotion or toothpaste. Vicco modified its branding and marketing strategy in light of newly emerging trends. However, the fact that it was a herbal product remained unchanged. Vicco continues to operate given the ongoing competition because of its USP. The present study was an in-vivo, three parallel groups and randomized clinical trial that evaluated the comparative efficacy of three different herbal toothpastes on salivary parameters i.e., ALP and ACP. From the results, it can be seen that there was reduction in salivary ALP and ACP levels after using each toothpaste. Vicco Vajradanti Toothpaste and Dant Kanti Dental Cream performed better than Himalaya Complete Care toothpaste. No clinically significant adverse reactions of the tested herbal toothpastes, were reported or observed, during the entire study period.

Unstimulated saliva was preferred over stimulated saliva in the present study, as unstimulated saliva is secreted by the salivary glands in normal physiological conditions. The unstimulated whole saliva is often preferred in the diagnosis of biomarkers, as stimulated saliva contains a diluted concentration of ingredients which are intended to be detected. The dilution of salivary sample may pose difficulties in detection of these ingredients and may result in inferior levels of these ingredients in the processed salivary sample [ 16]. Answer: Yes, this paste can be used by people with braces. It helps maintain good oral hygiene and keeps the gums healthy. In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user.He soon began his business in a modest godown, producing chemical-free teeth cleaning powder for folks of all ages. He devised this strategy since it is something that would be used daily and by anyone. As a result, the possibilities of it being famous were higher, and that's what prompted him to manufacture a product like this. The present study compared the effects of three different herbal toothpastes on salivary pH and salivary glucose. The overall experience with the use of toothpaste reported was good with no adverse reactions. Reduction in salivary glucose levels and an increase in salivary pH levels were seen after use of allotted toothpastes. The present study incorporated only herbal toothpaste because of effectiveness and increased public interest in the usage of Alternative Health Care, including use of natural or herbal health care products [10]. Vicco has recently introduced skin moisturizers, sunscreens, and oil-based lotions to cope with the present while remaining a subtle but important aspect of our culture.

For the first commercial, (late) Vinod Sharma was the scriptwriter. Those days, print was very popular compared to television and radio. “Most of the ad films produced by him were jingle-based, for he believed that a jingle-based ad film especially for television and radio would do wonders for the brand,” says Raheja.Previous literature has shown effectiveness of herbal toothpastes in maintaining gingival and periodontal health [17]. It can be seen from the available literature that increased salivary glucose levels are associated with increased dental caries prevalence in normal individuals as well as diabetic patients [18]. Also salivary pH has an influence on caries process. Demineralization and remineralization processes of the tooth are dependent on pH of the saliva [19]. The present study has shown positive influence of herbal toothpastes on these two salivary parameters. The ads claimed that the lotion is good for the skin and elegance, highlighting the therapeutic benefits of turmeric as found in Ayurveda. Vicco Turmeric Skin Cream was marketed as a blend of turmeric's antibacterial qualities and sandalwood oil's calming and refreshing effects. Vicco's skin products have always been yellow, symbolizing the brand's long-lasting relationship with turmeric and its effects on perfect skin, whilst the logo depicts antiseptic aspects. It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called "marketing blitzkrieg" meaning "doing your branding on multiple platforms at the same time." Folks used to buy videotapes to see movies during those days, and Vicco transmitted its jingles in local dialects on those tapes as well. Indians residing in other countries bought the tapes, hence more people became aware of the brand.

Answer: This toothpaste is designed for teeth and oral surfaces, not for direct application to gums. Brushing your teeth gently and effectively will naturally clean the gumline.It was founded by Keshav Vishnu Pendharkar in 1952, in a small godown in the industrial belt of Parel, in Mumbai. [2] [6] Its first product was a tooth cleaning powder which was developed after studying ancient Ayurvedic texts. Initially, Keshav Pendharkar and his sons would go door-to door to sell the product. [2] In 1971, the company expanded into the skincare segment and came out with a turmeric-based skin cream called Vicco turmeric Ayurvedic cream. [2] Awards and recognition [ edit ] Keshav Pendarkar founded Vicco in 1952. In Nagpur, he was running a local ration shop. We all possess high aspirations and are striving to achieve them. We all desire to attain more ambitions in life, and Keshav was no exception. As a result, he relocated to Mumbai with his family and began working for his goal.

Read also: BE Saal Baad | “Liril transformed my life completely,” says former Liril girl, Karen Lunel Hishey As seen from the composition, there is variation in the contents of the toothpastes which might have influenced the study results.

Key ingredients

Apart from all the benefits mentioned above, the Vicco Vajradanti paste contains multiple essential properties. Most of our time was wasted in fighting our own government,” says Pendharkar. By 2025, however, Pendharkar aims to double company revenue to ₹1,000 crore by focusing on exports. “Once that happens,” he says, “I will hand it over to Chirag,” his 26-year-old son, who is a general manager at Vicco. Not just Doordarshan, but the show brought Vicco Turmeric ayurvedic skin cream and Vicco Vajradanti in the limelight and made it a pan India national brand. The commercials used to air before the starting of the show and in between the breaks. The commercial first aired on Doordarshan featured an unknown model. Post that, the ad first aired on the channel gave actress Sangeeta Bijlani her first break. Then the forthcoming advertisements saw the presence of actress Mrinal Kulkarni too.



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