Say hello to a bowl of flavour with our range of canned soups. They’re a great way to get more veggies into your diet. We offer a variety of flavours to make sure you always have a new soup to try. Heinz also launched a social competition to give people the chance to win one of the last remaining cans in the UK. The entry mechanic was lead generation, enabling Heinz to data capture consumers who had shown interest in the ‘Big Soup’. Bring the liquid to the boil. Reduce the heat slightly and leave the soup to simmer for 12 minutes.

Demand for the product exceeded everyone’s expectations and a second batch was produced. However, with many brands spending big budgets on Christmas campaigns on social, Heinz needed to think outside of the box to keep everyone interested. Christmas dinner is a well-loved meal in the UK, but in autumn 2021 there were warnings of a turkey shortage due to supply chain issues. Social was an integral part of driving and maintaining the buzz for the Christmas Dinner Soup with 505m social impressions, making it the fifth most talked about Christmas campaign of the season on social, despite having a tiny production budget and a budget of zero. Heinz Big Soup commissioned primary research to understand audience sentiment around the much-loved festive dinner, discovering that of the 2,000+ UK adults surveyed, 42% said they would eat Christmas dinner more often if it did not take so long to cook and 36% said they would have it more often if it were not so expensive. Christmas Dinner Big Soup was one of the most successful campaigns for Heinz in 2021, engaging a nation and driving strong brand results for a product that was declining in sales.

Add the onion and garlic and fry gently for five minutes until softened but not coloured, stirring often.