Our heritage is really important to us and is paramount if we ever need to change our recipes such as in 2008 when we removed artificial colours from our products. We take great care in sourcing ingredients that keep the taste of the products as people remember them. Our customers say our sweets taste just the way they always have.'

Starting out on a London market stall in the 1920s, Swizzels (or Swizzels Matlow as it used to be known) has come a long way since those early days. Relentlessly creating fun sweets that children love, Swizzels sweets are now iconic, not just in the UK, but in more than 20 countries globally. Swizzels in New Mills had been dubbed the Factory of Love, because of the many employees who have met and found romance at the factory The Promoter is not liable for any costs incurred by winners in the redemption of any of the Prizes. The vision in 2012 was to double the size of the business by 2020 and we nearly achieved that when the pandemic came along. Squashies has been transformational and is now our biggest brand and number one in the UK sugar confectionery (non-chocolate) sector.' Twenty per cent of Swizzels' output is exported. 'We have markets in Ireland, Germany, the Nordic countries, Austria, Switzerland, the Middle East, America, Canada...' I am a big fan of our products, especially Squashies, I probably eat them every day. They are on my desk, in fact, I have our sweets all over my office. They are a treat and we sell them as such but we have not changed the ingredients to make them less sweet because we believe keeping the taste is what customers want.In the 1970s Hippy Bits launched, similar to Love Hearts but with flower power style messages: ZEN, LOVE, POWER, GROOVY

Our aim is to run a good business with products that taste the way our customers want them to taste, and with an element of fun. We have fabulous products that make people happy.' The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into. Closing date for entry to the Love Hearts x Krispy Kreme competition is midnight, Sunday 14th February 2021. In 2012 Love Hearts celebrated the Queen’s Diamond Jubilee. Messages included: CONGRATS MA'AM, I LOVE CORGIS, HRH and JUBILEE 2012 Promoter: Swizzels Mallow Ltd., Carlton House, Albion road, New Mills, High Peak, Derbyshire, SK22 3HAEmployees of Swizzels Matlow Limited or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition. The competition is open to residents of UK, Republic of Ireland, Isle of Man and Channel Islands. Swizzels Matlow goodies are the taste of childhood and include Rainbow Drops, launched in 1930 when they were sold in paper bags for 1d; Fizzers, the original compressed fizzy sweet and Parma Violets, the delicately perfumed sweets first marketed as breath fresheners for drinkers and smokers and frequently sold in pubs. In 2013 One Direction teamed up with Swizzels to make One Direction Love Hearts with 30 themed messages chosen by Love Heart fans. The promoter is: Swizzels Matlow Limited (company no 00562269) whose registered office is at Carlton House, Albion Road, New Mills, High Peak, Derbyshire, SK22 3HA. Over the years, the sweets have been customised for royal occasions such as weddings, jubilees, births and birthdays. The brand is now so iconic it is used on a range of other carefully selected products including Carex handwash, ice lollies, clothing, jigsaw puzzles and scented candles. 'It is a really recognisable product and we have refreshed the messages through the years to keep them relevant. People around the business often come up with the sayings and we always keep them child-friendly,' says Jeremy.

d) Any third-party failure that results in the interruption or cancellation of the Competition and/or any Prize that may be associated with the Competition. The production of a Love Heart with the embossed message and edible ink remains a secret and is unique to Swizzels Not only have many Swizzels favourites been adored for decades, but they’re still finding new ways to add excitement to your shelves with new treats and thrilling variations of beloved flavour combinations. Many of their lines are suitable for everyone, too. You’ll find numerous of the best-selling Swizzels sweets are vegan, vegetarian or halal – often more than one! So you can be confident that there really is a Swizzels line for everyone! The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England. Any entry will be forfeited if the promoter cannot view the entry image due to the Social Media profile being set to private.

SWIZZELS LOVE HEARTS STRAWBERRY GEL AIR FRESHENER

One of the most creative and revered brand in the world of confectionery, Swizzels have been putting smiles on faces through their awe-inspiring treats since 1928. They’ve been making iconic treats from the early days, too, with Rainbow Drops and Fizzers being among their very first hits with sweet lovers and have truly stood the test of time. Right across the Swizzels family, there is a creative concoction of flavours, fun texture and a clear passion for confectionery that appeals to people of all ages.