the photography may be of a different size of the same product. Please read the product description We duly tried a few perfumes, on strips, on skin ("But are these ones for children? - Yes, honey try it on!). We settled our choice on this one. It was not available in our town, difficult to find online, but I found it in Brussels (of all places). My 9-year old daughter is always eager to spray me with my scent of the day (which she sometimes chooses for me), to try samples on me, to give her meaning on this or that fragrance that I wear or try ("Can you still smell it ? - Yes, Daddy" Ok). She is patient enough to stroll in perfume shops and watch me try some perfumes... But she becomes shy when I propose her to test herself a perfume marketed for "grown-up". Oilily is constantly introducing new watches aimed at teenagers. They used to be targeted at younger children but Oilily discovered that they where also bought by teenagers and young women. A new collection with the Circus theme was introduced in April/March 2004 and a new collection of women’s watches will be launched in 2005.

Oilily carries watches for children, teenagers and women. The Watch It line is aimed at girls (from seven years) who have just learned to read a watch Exclusive Oilily Stores can be found in Amsterdam, Antwerp, Paris, Cologne, Barcelona, Madrid, London, Beverly Hills, Chicago, New York, Beirut, Hong Kong, Milan, Tokyo and Singapore. Oilily Shops are stores that sell a specific part of the collection, and Oilily Shop-in-shops consist of special sections in department stores and boutiques.Colorful Licenses is looking to expand its business into airlines, cruiselines and airports, and as new markets open up, all new opportunities for travel retail will be considered. The Oilily Ladies Watch Collection was developed for the more classic women of 25 years and over. The rings and watchbands are interchangeable. All watches have colourful and detailed decorations on watch and/or watch band. One watch comes with three straps and three bezels that are easy to change by the consumer. This allows our clients to match the watch to their outfit. In addition to the new beauty and accessories collection, Colorful Licenses is also looking to expand its distribution network during 2005. New markets opening this year include Russia and Turkey. As well as the Netherlands, Oilily has stores across Europe, the US and Japan. The brand is available in 45 markets worldwide. In 2004 Oilily celebrated the 15th anniversary of its Oilily Classic Cosmetics line. Oilily then introduced a care line, called Oilily Essential, and an Oilily colour cosmetics line, called Oilily Blossom. Oilily Essentials and Oilily Blossom are targeted at young female adolescents but can be used by all age groups. To accompany the successful cosmetics bags collection, a fresh fragrance line was launched inspired by the bags line, called Voyage.

The main focus for Oilily in 2005 is to strengthen the brand’s position in the women’s market,” said Colorful Licenses President Cees Homburg. “Oilily is known for its children’s line, however the women’s fashion (including accessories) actually accounts for 50% of the business. The new season’s collection is more stylish and sophisticated than any previous collection, and the latest accessories and fragrance from Colorful Licenses follow this trend,” he said. All Oilily collections are sold through agents in various countries, or with the aid of large distribution organisations. In countries where there are no designated agents or distributors, sales are controlled from the main office. Much of the Oilily collection is sold through the Exclusive Oilily Stores, the Oilily Shops and Oilily Shop-in-shops. The exclusive store concept is managed and supervised by Olly’s BV. The Exclusive Oilily Stores (about 70) are either completely owned by the firm, or are franchises. Colorful Licenses was established 15 years ago as the Oilily licensee for fragrances and accessories. The Oilily fashion house, with a 25% ownership of Colorful Licenses, has strong links with its licensee. The other 75% belongs to the creators of the Oilily brand and Cees Homburg, President of Colorful Licenses. Oilily fragrances are present in major markets such as the US, France, Benelux, South Korea, Russia, the Middle East and Australia Oilily carries watches for children, teenagers and women. The Watch It line is aimed at girls (from seven years) who have just learned to read a watch. For teenagers from 12 years up, there is the Lovily series with a hologram face. In the Fiori line (for women from 18-35) the watch is mainly an accessory to match mood and outfit, with interchangeable rings. Oilily’s clearly identifiable look was created several years earlier. In 1966, Marieke Olsthoorn-Roosen, the wife of the founder, became the company’s Creative Manager. She developed Oilily’s distinctive signature features. She found her inspiration in traditional costumes from various countries, including the bright colours of the Dutch tradition as well as the exuberant colours of Indian saris and Korean bridal robes.Oilily designs and creates collections for babies, children and women incorporating the central concepts of colour, quality, creativity, comfort, practicality, good taste, contemporary feel and humour. Oilily has created a strong brand image, which is extended into every area of the company. Hypes and fleeting fashion trends have little effect on the collections, says the firm. The heart of the company is the design department, where all clothing designs, materials, prints, embroidery, etc, are designed. In addition, a separate department is involved with the products created under licence, including eyewear and sunglasses, cosmetics, fragrances, stationery, bags and watches. I got a 50ml bottle in a metallic box, along with a purse for something like 25 €. All lavishly adorned with flowers and berries... There was even a small bag of seeds, which we planted and which in time grew to flashy yellow flowers. Oilily is particularly well known as a colourful, high-end childrenswear brand, but the company’s focus for 2005 is the women’s fashion and accessories business, which was launched in 1986 and accounts for 50% of turnover. The drive into travel retail is being spearheaded by Colorful Licenses, the licensee for Oilily Beauty and accessories. Sales offices in all the major European countries (20 employees). The Oilily collections are sold in 45 countries across the globe.