Guinness Original Extra Stout | 4.2% vol | 12 x 500ml Beer Bottles | Medium & Balanced | Bitter & Sweet | Rich Creamy Head | Crafted from Quality Malt | Hops & Irish Barley

Product Information

Kirsner, Scott (May 2002). "Brand Marketing:"guinness storehouse is a way to get in touch with a new generation" ". Fast Company (58): 92–100. ProQuest 228787080. When World War I broke out in 1914, employees at Guinness St. James Brewery were encouraged to join the British forces. Over 800 employees served in the war. This was made possible due to a number of measures put in place by Guinness: soldiers' families were paid half wages, and jobs were guaranteed upon their return. Of the 800 employees who fought, 103 did not return. [15] [16] Pete (11 October 2010). "Grab A Beer: Guinness Foreign Extra Stout". Seattlebeernews.com. Archived from the original on 16 July 2011 . Retrieved 16 June 2011. Guinness". 8 January 2010. Archived from the original on 8 January 2010. {{ cite web}}: CS1 maint: bot: original URL status unknown ( link)

Barry, Dan (28 August 2000). "In Ireland's Pubs, a Startling Trend". Lisdoonvarna Journal. The New York Times. Archived from the original on 11 December 2019 . Retrieved 10 April 2008. ... Guinness stout remains the best-selling alcoholic beverage in Ireland, over the last year its consumption here has declined by nearly 4 percent.

Guinness ( / ˈ ɡ ɪ n ə s/) is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin, Ireland, in 1759. It is now owned by the British-based multinational alcoholic beverage maker Diageo. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in over 120. [2] [3] Sales in 2011 amounted to 850,000,000 liters (190,000,000impgal; 220,000,000U.S.gal). [2] In spite of declining consumption since 2001, [4] it is the best-selling alcoholic drink in Ireland [5] where Guinness & Co. Brewery makes almost €2 billion worth of beer annually. In 2006, sales of Guinness in Ireland and the United Kingdom declined 7 percent. [ clarification needed] [140] Despite this, Guinness still accounts for more than a quarter of all beer sold in Ireland. [141] By 2015, sales were on the rise in Ireland but flat globally. [142] By 2023, Guinness had grown to become the most popular draught beer in the United Kingdom, with about 11% of all sales. [143] Guinness sales rally for Diageo in". Barkeeper.ie. 23 February 2008. Archived from the original on 11 January 2009 . Retrieved 19 December 2011. Guinness Foreign Extra Stout (Nigeria)". RateBeer. Archived from the original on 6 May 2010 . Retrieved 22 August 2010.

Smithers, Rebecca (11 November 2020). "Guinness recalls non-alcoholic stout over contamination fears". The Guardian. Archived from the original on 17 March 2021 . Retrieved 6 May 2021. In 1983, a conscious marketing decision was made to turn Guinness into a " cult" beer in the UK, amidst declining sales. [119] The move halted the sales decline. The Guardian described the management of the brand: In 2020, Guinness announced the introduction of a zero alcohol canned stout, Guinness 0.0. [87] It was withdrawn from sale almost immediately after launch, due to contamination. [88] It was relaunched in 2021 starting with pubs in mid July with cans following in late August. [89] Rooney, Ben (5 September 2014). "Guinness to sell American style lager in U.S. market". CNNMoney. Archived from the original on 12 August 2020 . Retrieved 3 August 2020. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints influenced subsequent distribution and bottle changes. [50] Health [ edit ] A Guinness advertisement states "Guinness is good for you".

Gordon, Caoimhe (21 December 2015). "The best Christmas adverts". Trinity News. Archived from the original on 16 September 2016 . Retrieved 3 September 2016. Some Thoughts On Guinness". 21 January 2016. Archived from the original on 4 May 2019 . Retrieved 5 May 2019. in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Hayward, Tim (17 September 2009). " 'Guinness mid-strength' on trial". The Guardian. London. Archived from the original on 15 March 2016 . Retrieved 14 December 2016. Some believe the answer is to pour into a glass at 45-degree angles before leaving to settle. Others, on the other hand, believe that the hard pour is what powers the flip. While the liquid is rising to meet the can, slowly flip it upside down into the glass and lift it out.