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Keen to keep his cards close to his chest to make that cinema trip even more impactful, Johnstone said: "I was so happy to be proved wrong by Universal, who didn’t really listen to me when I said that we were giving away too much." Bhattacharyya, Raavya (January 7, 2023). "Why M3GAN's Titular Doll Is Already Being Called a Queer Icon". CBR. Archived from the original on January 26, 2023 . Retrieved January 26, 2023.

Pedersen, Erik (June 29, 2023). "Golden Trailer Awards: Cocaine Bear, Only Murders In The Building& Oppenheimer Among Top Winners – Full List". Deadline Hollywood. Archived from the original on June 30, 2023 . Retrieved June 30, 2023. Weiss, Josh (February 17, 2023). " 'M3GAN' is getting an unrated version as horror hit sets Blu-Ray, digital release - what you need to know". SyFy. Archived from the original on February 17, 2023 . Retrieved February 17, 2023. Rooney, David (January 4, 2023). " M3GAN Review: Allison Williams Tangles With a Rogue Robot in Fun AI Horror That's Equal Parts Campy and Creepy". The Hollywood Reporter. Archived from the original on January 4, 2023 . Retrieved July 5, 2023. Domestic 2023 Weekend 3". Box Office Mojo. Archived from the original on January 23, 2023 . Retrieved January 23, 2023. In addition to the jig we see in the film and its trailer, Johnstone also revealed there were five more ideas for M3GAN’s dance in the beginning; the selection that appears is simply the only one they had time to film. “But the other ones were really fun as well,” the director said. “Maybe people will see an iteration of those versions if we get to make a sequel.”

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M3GAN (pronounced "Megan") is a 2022 American science fiction horror film directed by Gerard Johnstone. It was written by Akela Cooper from a story by Cooper and James Wan (who also produced with Jason Blum). Allison Williams and Violet McGraw star, Amie Donald physically portrays M3GAN, and Jenna Davis voices the character. Its plot follows an artificially intelligent doll, who develops self-awareness and becomes hostile toward anyone who comes between her and her human companion. Morot explained that any full-body shots of the doll were all Amie Donald, the 12-year-old national dance champion from New Zealand appears as her stand-in for moments like that viral dance seen in the trailer. During those scenes, Donald wore a M3GAN mask; at times, the production used CGI to superimpose expressions they’d shot with the robot M3GAN onto the mask. And for shots that captured M3GAN from the torso upward, the production mounted their animatronic creation onto a dolly. a b c D'Alessandro, Anthony (January 8, 2023). "How 'M3GAN' Boogied Her Way To The Box Office Via TikTok; Sequel Already In Works". Deadline Hollywood. Archived from the original on January 8, 2023 . Retrieved January 8, 2023.

The teaser poster for the film was unveiled at the 2022 CinemaCon. The first trailer was released on October 11, 2022, set to Taylor Swift's " It's Nice to Have a Friend". After its premiere, a clip of M3GAN dancing gained widespread attention on social media platforms like TikTok. The viral moment helped to build buzz for the film's release. [5] [20] [21] The second and final trailer was released on December 7, 2022, set to Bella Poarch's " Dolls". In the final film, M3GAN dances to "Walk the Night" by Skatt Brothers. [22] On January 8, 2023, Williams revealed that she and the marketing team at Universal had debated whether to include the scene in the trailer or save it for when audiences saw the film in theaters. She told The Hollywood Reporter, "When we saw the first cut of the trailer, we were all hemming and hawing about whether or not to let the dance be out in the trailer or try to keep it as a surprise in the movie ... And boy, the forces of marketing at Universal were right to keep it in the trailer, because it just helped, honestly." [23] Home media [ edit ] Myers, Randy (January 5, 2023). "What to watch: 'M3GAN' wants to be more than another creepy doll story". The Mercury News. Archived from the original on January 5, 2023 . Retrieved January 5, 2023. Not initially in the script written by Akela Cooper, Johnstone had the idea to integrate a dance moment in the film, tapping into the young actor’s skills. He gave Donald and her dance teacher Kylie Norris a set of guiding concepts for a scene in which she hunts Ronny Chieng’s David down the hallway of his own toy company, and the duo choreographed the moves that later made “M3GAN” go viral on TikTok.Donald, 12, has performed movie stunts before and is also a professional dancer — in fact, she represented New Zealand at the Dance World Cup in 2019, at just 9 years old. She won silver and bronze, becoming the first performer from New Zealand to win a medal at the competition. Stern, Marlow (January 2, 2023). "Exclusive Clip: See M3GAN Show Allison Williams Who's Boss". Rolling Stone. Archived from the original on January 5, 2023 . Retrieved January 5, 2023. In post-production, Donald's physical performance as M3GAN was enhanced by digital visual effects by the New Zealand–based effects studio Wētā Workshop. [15] Speaking about the design of M3GAN, Johnstone stated that he "looked to screen icons from the '50s like Audrey Hepburn, Grace Kelly and Kim Novak for inspiration. But I wanted some '70s naturalism to counteract her synthetic nature, so the hair is one hundred percent Peggy Lipton." [16] Release [ edit ]

Davids, Brian (January 6, 2023). " 'M3GAN' Star Allison Williams Talks Her Blumhouse Good Fortune and the Internal Debate Over M3GAN's Viral Dance". The Hollywood Reporter. Archived from the original on January 7, 2023 . Retrieved January 8, 2023. Working on different continents due to the pandemic, which forced production to move from Canada to New Zealand, they developed 2-D designs, 3-D renderings and molded full-sized M3GANs. The character evolved from a “Tim Burton-y” brunette to the icy blond and blue-eyed “Barbie come to life” seen in the film. Anderson, Erik (June 30, 2023). "Hollywood Critics Association 2023 Midseason HCA Awards: Spider-Man: Across the Spider-Verse, Past Lives, Air are Top Winners". AwardsWatch. Archived from the original on July 1, 2023 . Retrieved July 3, 2023.D'Alessandro, Anthony (January 29, 2023). " 'Avatar 2' Now No. 11 Among Top-Grossing US Pics Of All-Time, Bests 'Star Wars: The Last Jedi' – Box Office Sunday". Deadline Hollywood. Archived from the original on January 28, 2023 . Retrieved January 29, 2023. All of a sudden we get this video from her mother, where Amie had just figured out how to do this on the carpet at home,” said Johnstone. “And she could run on all fours! Even more than that, she got into it through a little sideways walk which we incorporated into the movie because it was so creepy and unexpected — it was like she was a jungle predator sizing up her prey.” M3GAN was factory made to be an LGBTQ+ cult icon". British GQ. January 11, 2023. Archived from the original on January 26, 2023 . Retrieved January 26, 2023. Amie Donald performed M3GAN's scenes that called for physical movement the puppet could not do, and also performed her own stunts. Donald received movement coaching from Jed Brophy and Luke Hawker in portraying M3GAN's agility. [14] On set Donald wore a static silicone M3GAN mask created by Morot FX and this was later replaced by a CGI version of M3GAN's face to match that of the animatronic. [12] [13] Uncanny valley" was coined by a Japanese professor of robotics named Masahiro Mori, and refers to the delicate balance between reality and synthetics.