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Philips 77OLED807-12 77 Inch Smart 4K Ultra HD HDR OLED TV

£0.5£1Clearance
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The 24-inch 5537 is similar to the 6706 (above), except that it's not 'smart'. It does have a built-in digital tuner, though, plus a couple of standard HDMI ports.

The Philips 807 makes for an excellent gaming TV thanks to its support for 4K/120Hz high frame rate, ALLM and VRR – including Nvidia G-Sync and AMD FreeSync Premium – although, as mentioned earlier, there are only two HDMI 2.1 inputs. Value for money: LG slightly increased its prices this year and, given the marginal upgrades for the C3, that seemed like a bad deal next to the C2. The C3 has been heavily discounted, though, and is now exceptional value for what is really a very premium TV. The design will always split opinion, but I happen to really like the way the set looks and functions having lived with one for a number of weeks now. The picture quality with SDR and HDR content is superb and among the best, I have seen this year for accuracy out of the box and when calibrated. But if accuracy is not your thing, and you detest manufacturers' Vivid modes, Philips also offers you something more balanced but with stronger, brighter colours along with edge enhancement and sharpening features and motion processing to give you a silky smooth image, if that is what you want. The thing is, there is a choice for everyone within the Philips picture line-up where some care has been taken with every picture preset on offer. The connectivity is good, although of the four HDMI inputs only two are full bandwidth 48Gbits/sec. While all of the HDMI inputs support 4K/60Hz, HDR10, HLG, HDR10+, Dolby Vision and ARC, only the two HDMI 2.1 ports handle 4K/120Hz, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), plus one also supports eARC. The maximum number of colors, which the display is able to reproduce, depends on the type of the panel in use and color enhancing technologies like FRC.

Philips OLED807 Preview

Philips’ tone mapping is clever enough to ensure that even the new, more intense HDR highlights don’t succumb to clipping (loss of subtle shading detail). In fact, the extra 100 nits or so more of native brightness the OLED807 finds on a white HDR window actually makes clipping less rather than more likely to occur. Features: The second-generation QD-OLED panel allows the A95L to go twice as bright as the A95K it replaces. Sony says that to the QD-OLED panel it’s added its own heat diffusion sheet (also known as a heatsink) and bespoke thermal analysis via the set’s Cognitive Processor XR. The A95L is the successor to the A95K, arguably the best TVof last year if you don't take price into account. One of the two first QD-OLEDTVs launched, it trumped its Samsung S95Brival by deploying its brightness-boosting, vibrancy-adding Quantum Dots in a more considered and authentic fashion – and by offering a far superior sound system to boot. Panel aside, the 9507's feature set looks to be almost identical to that of the OLED807: four-sided Ambilight, 70W 2.1 speaker system, Android TV 11 and full support for HDR (including Dolby Vision, HDR 10+ and IMAX Enhanced). You also get the top-of-the-line gaming features, including HDMI 2.1, VRR and auto low latency.

TP Vision is rising to that challenge in 2022 by introducing a wide series of performance improvements to ensure that the new OLED807 Ambilight series retains the previous model’s position as the specialist reviewer’s favourite TV.The LG OLED48C3 is comfortably the best 48-inch OLED TV you can buy, combining thrilling, authentic picture quality with the best gaming specs you'll find anywhere. ★★★★★ As is de rigueur in the annual cycle of TV releases, the OLED807 has an upgraded processor when compared to its predecessor. The so-called 6th Gen P5 brings with it what Philips refers to as “Ambient Intelligence”. This basically involves the TV adjusting its brightness, colour and contrast based on ambient lighting conditions. It works rather like Dolby Vision IQ, and is most useful when used to prevent a loss of shadow detail when watching the TV in a well-lit room. Unlike Dolby Vision IQ, it works with all signal types, though TVs that do support Dolby Vision IQ tend to also have a similar solution for non-Dolby video signals. Ambilight is a proprietary Philips technology that extends the onscreen action onto the wall around the TV in the form of coloured light. Not only does it look fabulous, it increases perceived contrast and draws the eye more effectively into the action. If you can't tell, we're big fans. Even against other 42-inch OLEDs that have the same inherent picture traits, the C3 comes out on top. This is a bold, impactful TV that delivers images with superb solidity and dynamism, but it's also very consistent and never makes you aware of the picture processing in play. It's also an absolute doddle to get looking its best – just use Dolby Vision Cinema Home for Dolby Vision content and Filmmaker Mode for pretty much everything else and you're pretty much sorted (though do by all means tweak further to taste). The set also carries a Dolby Vision Game mode (though this only supports DV up to 60Hz, not 120Hz like LG's OLEDs), and provided you select its Monitor setting the OLED807 can deliver 4K 120Hz without suffering the half vertical resolution issue that has affected some premium Philips TVs.

OLED807 can act as a dedicated centre channel speaker while DTS-Play-Fi technology allows easy wireless AV system building. Last year, Philips moved to the MediaTek MT5895 SoC which is also found in this year's OLED807. Philips refers to it as MT9970B but it is more or less the same SoC found in Sony's Android TVs / Google TVs with similar HDMI 2.1 features. CPU/GPU performance is decent but cannot match an external box such as Nvidia Shield and is not close to matching Apple TV 4K. Gaming has not taken off on the Android TV platform so most users will most likely find it good enough for streaming and general use. If you're after something cheap 'n' cheerful for a kitchen counter, the 5537 could be one to consider.

Information about the maximum horizontal viewing angle, within which the image on the screen is of acceptable quality. Colours were also well-handled throughout our tests. The only minor issue our reviewers noticed throughout testing was a very gentle boost to the greens of the fields and hills of Three Billboards Outside Ebbing, Missouri, streamed in 4K HDR10 via the Apple TV app, which makes the picture 'just a smidge less authentic' than the results we got on the Sony A95K we ran it against. The Philips 807 might use an EX OLED panel, but the claims of a 30% increase in brightness depend on what’s being tested. The 55in 807 hits 720cd/m² on a 10% window, which is fairly standard for an OLED, but also reaches 189cd/m² on a full-field pattern, which is an improvement and ensures the overall luminance of an HDR image looks brighter. Philips's 2021 OLED and Mini LED TVs feature two full-speed (48Gbps) HDMI 2.1 connections, plus support for 4K@120Hz (also known as HFR), VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel).

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