Sharing bags containing only Squish’ems (squishy foam and fruity jelly in one sweet), Foamies (foamy sweets) and now sour sweets, Randoms Sours, are joining the existing range of Rowntree’s Randoms as of this week. A fourth sharing bag, Randoms Easter mix, is a seasonal selection of random Easter related shapes on sale now for the Easter season. We’ve been working very hard to make this year the best yet for Randoms and are delighted to introduce new shapes, tastes, textures and flavours that all our consumers will absolutely love!” The new Rowntree’s Randoms launch will be supported by a media campaign which will include advertising, social and digital media as well as sampling activity. These classic sweets are a great choice for treat time. And with no artificial colours, flavours or preservatives, you can feel happy to enjoy these as a fun treat.

This double-flavoured sherbet lolly was launched in 1954 and is still a favourite addition to party bags today. Originally marketed as breath fresheners when launched in 1946, Parma Violets were regularly sold in pubs. It soon became apparent they were better suited to sweet shops though. The introduction comes at the same time as a major rebrand for Rowntree’s, which covers Fruit Pastilles, Fruit Gums and Jelly Tots as well as Randoms. Butterscotch– No prizes for guessing what the non-vegan ingredient is in the Butterscotch sweets made by Swizzels. Yep, gelatine. Not really, it’s butter. Nestlé has launched new variants of Rowntree’s Randoms to coincide with the fruit-flavoured sweet range’s tenth anniversary. The introduction coincides with a major refresh of the Rowntree’s brand.Hannah Smithson, Assistant Brand Manager for Rowntree’s said: “We are so excited to announce all of this new news for Rowntree’s Randoms’. There is truly something for everyone in the new range whether you prefer the jelly Squish’ems, the foamy sweets or something a little more on the sour side.

The new Rowntree’s Randoms launch will be supported by a media campaign, which will include advertising, social and digital media as well as sampling activity. Essentially set sugar with some citric acid, colour and flavouring, these hard lollies have been used by many a parent to keep their kids quiet on long car journeys after the 87th game of I Spy… apparently… we obviously don’t advocate such things.We’ve been working very hard to make this year the best yet for Randoms and are delighted to introduce new shapes, tastes, textures and flavours that all our consumers will absolutely love.” Nestlé says the new range adds several new shapes including a hashtag, a gnome, a unicorn and a flamingo while sweets shaped like a cake, birthday present, party popper and number 10 are all added to celebrate the brand’s 10th anniversary. Brand new variants of Rowntree’s Randoms – Nestlé’s randomly shaped, fruit flavoured sweets – are being introduced to coincide with its tenth birthday and a major refresh of the Rowntree’s brand. A Nestlé spokesperson said: “Sweet tastes and trends change over the years and Tooty Frooties have become much less popular in the decades since their launch. In 2019, people prefer the jelly and foamy sweets you find in Rowntree’s Randoms and that’s why we’ve decided to concentrate on new products under the Randoms brand.” Hannah Smithson, assistant brand manager for Rowntree’s said: “ We are so excited to announce all of this new news for Rowntree’s Randoms’. There is truly something for everyone in the new range whether you prefer the jelly Squish’ems, the foamy sweets or something a little more on the sour side​.

They proved popular and the following year they changed the ingredients of all their chew bars to make them fine for vegans too. Result! Contains Palm OilThe new shapes were designed by a Nestlé employee who has worked for the firm for almost three decades and will carefully hand carve the mould for each new sweet before it is taken to mass production. There are over 100 shapes, in four different textures and six different flavors. Billions of combinations We’ve been working very hard to make this year the best yet for Randoms and are delighted to introduce new shapes, tastes, textures and flavours that all our consumers will absolutely love!​” Despite Swizzels making a very good number of their sweets vegan, they still have some that contain gelatine, and hence are neither vegan nor vegetarian. Another of the early inventions of Swizzels, in the 1930s Rainbow Drops were sold loose and scooped into bags to be sold for a shilling. Sharing bags containing only Squish’ems (squishy foam and fruity jelly in one sweet), Foamies (foamy sweets) and now sour sweets, Randoms Sours, have joined the existing range of Rowntree’s Randoms in the UK. Seasonal selection Randoms Easter mixhas also been released.