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The 1kg Mini Eggs bag has sent chocolate-lovers on social media into a frenzy, attracting hundreds of millions of views on TikTok alone. The super-size product has proved so popular that some Waitrose stores have sold out. Jane Goodson, Waitrose chocolate buyer, said: “Mini Eggs are so good that we see them flying off the shelves from January. And this year we’ve eggcelled ourselves, by introducing our biggest bag ever.
The giant 1kg Mini Eggs bag appears to be a massively popular product on social media. It has already amassed over 252 million views on TikTok alone, including this viral video from TikToker, Abbie SK, which has garnered a staggering 3 million views and 11,800 comments.
She captioned the video: "I know I’ve already done post a day today but this moment is joy was too great not to share. I LOVE MINI EGGS!!" The latest TikTok trend has seen people heating their Mini Eggs up in the microwave to make them gooey in the centre.
The 1kg bags of Cadbury Mini Eggs have proved so popular that some Waitrose stores have sold out (Image: Waitrose)
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Jane Goodson, Waitrose chocolate buyer, said: “Mini Eggs are so good that we see them flying off the shelves from January. And this year we’ve 'eggcelled' ourselves, by introducing our biggest bag ever. Read more: I compared Weetabix to Aldi, M&S, Tesco, Lidl and Asda own-brands and the cheapest tasted best