What You See Is What You Get: My Autobiography

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In 2000, Alan was knighted for his services to the electronics and home computer industry. He was enlisted by the government as an Enterprise Tsar in 2016. Electoral Commission Register of Donors". The Electoral Commission. Archived from the original on 2 June 2007 . Retrieved 14 June 2007.

Anglesey, Steve (25 November 2019). "Could Brexit Party Michelle Dewberry split the pro-Brexit vote?". The New European . Retrieved 11 December 2019. As a reader, I felt very inspired by this autobiography but I felt the length and extended business content makes it a bit of a plodder hence me giving a ‘four star’ instead of a five. It has taken up a lot of my reading time and has left a lot of other books waiting! What is great about the book though is the realisation that business can be instinctive discipline. As Sugar hints at in the book, sometimes the Harvard Business School manual can be thrown away and gradual business acumen and common sense can prevail. Treneman, Ann (20 July 2009). "Apprentice in the Lords: Baron Sugar of Clapton takes his seat". The Times. London . Retrieved 20 July 2009.

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Peter Stiff (5 May 2009). "TV's Mr Nasty lands sweet reward as Lord Sugar". The Times . Retrieved 21 January 2011. In Alan’s autobiography, he credits his business success to scrutinising the strategies of his rivals, making his products better than others and pandering to the mass market. Lord Sugar is a self-made man and one of Britain's finest business brains. His story so far is inspirational to the end' The Sun A fun read with business lessons weaved throughout. I don't think I agree with some of his political views, and he has a bit of an ego, but what person doesn't? His money only magnified what he was already as a person...as it would magnify anyone of us...

Before the 2016 London mayoral election, Sugar said that he is popular politically, [64] and repeatedly urged the public to not vote for Sadiq Khan. [65] [66] Khan won. [67] Tesco face detection sparks needless surveillance panic, Facebook fails with teens, doubts over Google+ | Media". The Guardian. 11 November 2013 . Retrieved 26 August 2014.

Lord Sugar loses tribunal counter-claim against Apprentice winner". The Independent. 26 September 2013. Archived from the original on 26 February 2018. In September 2012, Sugar appeared as himself in a cameo in the Doctor Who episode " The Power of Three". [43] Sugar's cameo was filmed on the set of The Apprentice. This book was as good an insight into the thinking behind Alan Sugars business decisions as any reader is likely to find. It is also a comprehensive account of his rise to become one of the most revered businessmen in the UK today, from his childhood in the East End of London, to his award of a peerage in 2010. Gilligan, r=Andrew (27 February 2009). "Sir Alan Sugar is asked to run for Mayor". The Evening Standard. UK. Archived from the original on 2 March 2009 . Retrieved 26 March 2009. His time spent as Chairman of Tottenham Hotspurs, which is covered in the latter half of the book, makes for disturbing reading - with continuous litigation and court course after another. Whilst I'm sure there are two sides to the story, I did feel some sympathy for the way he was treated by the British Press.