Douchebag Skibag, Unisex

Product Information

As I got older, I got tired of dealing with my free-hanging boots that insisted on bumping into my sides, my elbows, and the foreheads of people sitting in their assigned seats patiently waiting for the airplane to finish loading. I finally got a ski boot bag and, since then, haven’t had to beg for forgiveness from strangers who just had their wireframe glasses broken by my toe lugs. Douchebags even created Hugger Roller Bag 90L, roller bag that was protected with their patented Rib Cage construction and its little brother, Hugger Roller Bag 60L Roller Bag. The Db concept was born in the summer of 2009. During that week, twin-tip legend and GS skier Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action sports, travelling and smart product design. With the exclusive goal of having fun, while creating outstanding products, the two initiated the Db project.

As Douchebags grew from side-project to a truly global brand, the name became the elephant in the room, and communications increasingly used the shortened version of “Db” instead of the full name, Douchebags. It was clear that if the company wanted to reach more people, particularly in native English speaking countries like the United States, UK and Australia, they’d have to change the name.To fulfil these needs, the two had to develop new technology. By involving ski bum and award-winning product designer Per Finne and the Norwegian University of Science and Technology, the team developed a patented technology that made all of their travelling dreams come true. Then Jon Olsson realized he had something that could help them — an audience. Jon asked his fans on Youtube, “What should we call our new bag company?” They received scores of responses, but one name kept coming up...Douchebags. Perhaps I’ll head to one of these American summer skiing locations to get some turns in while I’m at it. I used to be in that second group. I thought boot bags were a waste of money, and besides, carrying around my ski boots announced to everyone at the Denver airport, ski area parking lot, or ski area hotel lobby that I am, obviously, a skier (just in case they couldn’t tell by my ski brand logo shirt and awkwardly long ski bag).

The ski bag they made assumed the namesake of the company, and The Douchebag (now called Snow Snowroller) became the most celebrated ski luggage in modern history. They then began developing other innovative, celebrated products. The story behind that viral, terrifying ski lift malfunction video you’ll see posted across social media all winter long

‘THE BEST SKI BAG EVER MADE'

Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! I’d love to tell you that I’m taking the bag to Ski Portillo next month for testing, but, thanks to Covid restrictions, I will have to wait a bit longer before I can test the Db Duplex’s performance on a long haul flight and in the field. But I do plan to use it for some car camping trips this summer as it’s versatile enough for that, too. Rest: Rest is key, especially when you start to take on longer routes that involve 30, 50, or 100 or more holds. Take advantage of spots on said routes where you can relax at least most of your body either by balancing or wedging yourself in position. Related: Meet the Brand That’s Bagging Ocean Microplastics, One Duffel at a Time Michelle Parker loading up her Db Duplex in Alaska. Photo: Jay Dash/Courtesy of Db.