Givenchy Eau de Toilette, 100 ml

Product Information

The 2018 version of Eau de Givenchy is a quite straightforward eau de cologne on my skin, with a slightly more pronounced feminine touch of tender floral and cottony musk. The original presentation of Eau de Givenchy is a product of the cusp between the 1970s and the 1980s, with a clear nod to the fresh scents of the 1970s, as a splash in the usual, generous size of 120ml (4 oz) and even bigger. As I haven't yet had the opportunity to smell the original Eau de Givenchy, I don't have any direct comparison to offer. But there's no doubt that this brand new version of Eau de Givenchy smells like a product conceived to fit and made in our modern era, rather than one trying to convey vintage characteristics. This woman’s perfume evokes the playfulness, joie de vivre and youth celebrated by Hubert de Givenchy. Eau de Givenchy Eau de Toilette is a fresh, crystal-clear fragrance expressing light-hearted elegance.

The newer scent is, in a way, more 1970s than the original, reprising the fresh citrus cologne style of formerly popular (in the 1970s) splashes, like Eau de Patou, for example. The bottle and box design did take some turns over the years, reflective of the changing policies in the marketing of the firm. The consolidation of the G logo, which is repeated horizontally and vertically to form a "square" or a seeming Greek key motif on the boxes, would become characteristic for Givenchy in the coming years, all through the 1980s and 1990s, while the sparser lines adopted during the millenium are a desire to renew, inspired by the clearer, less "fussy" bottles that dominated the 1990s with their idea of "purity" that they pushed. Clos Fiorentina garden; Google images; Paris/ C. de Virieu from The Givenchy Style,The Vendome Press, New York 1998. The explanation has to do with pure logistics and different suppliers. There is no weird or sinister reason behind a formula change or anything of that kind. However, that is not the case with the relatively recent re-issue of the 2018 Eau de Givenchy edition. I'm always imagining purple lilacs. Lilac blossoms and again something like honey. You could almost call it the copied Guerlain DNA. I'd love to have it even stronger and longer green, but the great bottle already says: I'm simple, clear, quiet and noble. Humble water. Holy. Clean. Untouched and beautiful.An intermediary re-issue of Eau de Givenchy came in the collection of classical re-issues by the firm in 2007, to mark its 50th anniversary, and it was called Les Parfums Mythiques Eau de Givenchy. The scent was included in the ten best classic scents out of the productive collection, alongside their steady production of L'Interdit, Organza, or Amarige. Although the composition pyramid looks thinned out, it's more of a streamlining of the scent than a completely different scent. Grabbing a Mythiques edition is still a rather nice investment and not a loss of your money. Givenchy doesn't create anything new but something very beautiful. Cologne du Parfumeur von Guerlain has always been a favorite of mine in summer. The magic here is a subtle, light honey note in the base, as with the new Givenchy.

With their personality-revealing qualities, Givenchy fragrances are timeless products enhancing a person’s unique style. Each creation offers a distinctive olfactory signature that ensures its wearer is never forgotten. Discover the sophisticated and thrilling L’Interdit, the fun and magnetic Irresistible or Gentleman Givenchy, with an intensity full of fearless charm.The creation is a reflection of the green chypre of 1970 that consolidated the Givenchy brand as a producer of "serious fragrances," Givenchy III, to mark the opening of a prestigious store by the brand at the location 3 Avenue George V, in Paris. In many ways Eau de Givenchytakes inspiration from the green clarity of the predecessor but deviates in that it is more youthful, more carefree, much more optimistic and delicate. It's got something of a sporty character, without being sporty in scent at all. The characteristic G motifs of the logo are laced like a Greek key, a beautiful design motif that is indicative of the entirety of the 1980s and 1990s up to a certain point.