HARIBO Sour Sparks Bag, 175g

Product Information

Each bite gives a longer-lasting bolt of sourness from inside the jelly to deliver a sour experience that is completely new to the range.

Haribo - The Halal Life Haribo - The Halal Life

Haribo Sour Sparks is a unique mix of chewy gummy sweets with a sour centre. Dual flavour combinations in each lighting bolt piece, offering a bolt of sourness and a long lasting chew. Flavours include raspberry & pineapple, cola & lemon and apple & cherry. Find out more about us, out latest crafts for kids and adults , be inspired by our free printables for kids or enter our latest giveaway. The first foam sweet to join the brand’s vegetarian range, Haribo Starbeams offers a mix of soft jelly and foam sweets in three fruit flavours: cherry, apple and lemon. Each flavour is available in a colourful shape that represents positivity. He claims that his sugar confectionery sales are “dominated by American confectionery” since he relaid his offer six months ago. “I made the decision to replace [much of] my sugar confectionery with American lines. Not a single member of staff agreed with my decision, but now we’re smashing it. ”

HARIBO Starbeams couldn’t be more different,” adds Claire. “Appealing to consumers that enjoy a softer eating experience and a comforting treat, HARIBO Starbeams is the very first foam sweet to join our vegetarian range.”

Two new playful treats add excitement to HARIBO’s vegetarian

Through these playful pieces, tasty combinations, sour moments and softer eating experiences there really is something for everyone.

Soft and fruity, Haribo Starbeams is a mix of soft jelly and foam sweets in 3 fruity flavours with added fruit juice; Cherry, Apple and Lemon. Each flavour is available in a colourful shape that represents positivity and is suitable for Vegetarians. Win Haribo Sour Sparks and Starbeams Crashing onto the shelves with a ‘lightning bolt’ of excitement is HARIBO Sour Sparks, which offers a unique, chewy eating experience with a tasty, sour centre. Dual flavour combinations in each lighting bolt piece, offering a bolt of sourness and a long lasting chew. Claire James, Trade Marketing Manager for HARIBO said: “HARIBO Sour Sparks is an exciting addition. There is a huge appetite for sour treats; combine this with the demand for vegetarian lines and it’s clear that this presents a strong sales opportunity for retailers.”

Haribo Sour Sparks and Starbeams - The Gingerbread House Win Haribo Sour Sparks and Starbeams - The Gingerbread House

Offering greater choice for vegetarian consumers and meeting the growing demand for veggie sweets, HARIBO has unveiled two playful treats, HARIBO Sour Sparks and HARIBO Starbeams.Whilst every effort has been taken to ensure the accuracy of the product information provided, products and their ingredients may change. You are advised to always read the product label for ingredients, nutrition, dietary claims and allergens. He wants more suppliers to rethink their messaging. “Many lines are already vegetarian or vegan,” he says. “They don’t need to change their formula, but they need to put a symbol on the front. Half the world is Muslim and with people generally being more health conscious, they [suppliers] will see an increase in sales by doing this.”

Sour Sparks - HARIBO

On Wednesday, January 6, 2021, Dunhills (Pontefract) Plc filed a United Kingdom trademark application The HFSS (High fat, salt, sugar) legislation due to come into force in 2022 will see restrictions on promotions, store displays and advertising of HFSS products, like sweets, and many believe this will spark a surge in healthier lines. Claire concludes: “Both Sour Sparks and Starbeams deliver the fun, quality and taste that consumers know and love from HARIBO using ingredients that are suitable for vegetarians.That is why I chose to have Trademark Elite to register the trademark for my award-winning law blog. As an intellectual property attorney, I understand how important it is to have high quality legal representation for protecting valuable brand names. Chewits brand manager Sarah McDermott agrees: “The vegan trend shows no signs of slowing down, with consumers increasingly looking for gelatine free and plant-based ingredients, this is evident with the popularity of Chewits Bites, laces and twists which launched within the convenience channel in 2020, meeting this growing consumer trend.”