Zillmann D. Transfer of excitation in emotional behavior. In Cacioppo JT, Petty RE, editors. Social psychophysiology: A sourcebook. New York: Guilford; 1983. p. 215–240. Salovey, Peter/Marja Kokkonen/ Paulo Lopes/ John D. Mayer (2004): Emotional Intelligence. What Do We Know? In: Antony S. R. Manstead/ Nico Frijda/ Agneta Fischer (Hrsg.), Feelings and Emotions. The Amsterdam Symposium. Cambridge: Cambridge University Press, S. 321–340. Fineman, Stephen (2000b): Commodifying the Emotionally Intelligent. In: Stephen Fineman (Hrsg.), Emotion in Organizations. London: Sage, S. 101–114. Controlled mood induction enables us to better know, understand and manage our emotions. For this reason, much effort has been made in emotion research to create systems that artificially elicit emotional changes. Numerous Mood Induction Procedures (MIPs) have been developed to generate positive, negative and neutral mood states (see [ 4, 5] for a revision, [ 6]). Some procedures use autobiographical information, such as autobiographical memories [ 7, 8], while other procedures use written texts, such as Velten MIP [ 9] and the reading of fragments of books [ 10]. A number of procedures use acoustic stimuli, such as imagination MIPs e.g., [ 11, 12], the International Affective Digitized Sound System (IADS [ 13]) and music MIPs (e.g., [ 14]). Pictures are used in others procedures, such as the International Affective Pictures System (IAPS [ 15]). Procedures have also been implemented involving the manipulation of the expression, thought or behavior of the participants, for example, the Facial Action Coding System FACS [ 16] and social interaction of success or failure [ 17, 18]. Finally, audiovisual materials, such as virtual reality [ 19, 20] and films [ 21], have been utilized in certain procedures. Voswinkel, Stephan/ Anna Korzekwa (2004): Dienstleistungsarbeit und Anerkennung. Arbeiten im Kundenkontakt und die Servicekulturdebatte. Forschungsbericht. Frankfurt a.M.: Institut für Sozialforschung.

Emotional experiences are ubiquitous in nature and important and perhaps even critical in academic settings, as emotion modulates virtually every aspect of cognition. Tests, examinations, homework, and deadlines are associated with different emotional states that encompass frustration, anxiety, and boredom. Even subject matter influences emotions that affect one’s ability to learn and remember. The usage of computer-based multimedia educational technologies, such as intelligent tutoring systems (ITSs) and massive open online courses (MOOCs), which are gradually replacing traditional face-to-face learning environments, is increasing. This may induce various emotional experiences in learners. Hence, emotional influences should be carefully considered in educational courses design to maximize learner engagement as well as improve learning and long-term retention of the material ( Shen et al., 2009). Numerous studies have reported that human cognitive processes are affected by emotions, including attention ( Vuilleumier, 2005), learning and memory ( Phelps, 2004; Um et al., 2012), reasoning ( Jung et al., 2014), and problem-solving ( Isen et al., 1987). These factors are critical in educational domains because when students face such difficulties, it defeats the purpose of schooling and can potentially render it meaningless. Most importantly, emotional stimuli appear to consume more attentional resources than non-emotional stimuli ( Schupp et al., 2007). Moreover, attentional and motivational components of emotion have been linked to heightened learning and memory ( Pekrun, 1992; Seli et al., 2016). Hence, emotional experiences/stimuli appear to be remembered vividly and accurately, with great resilience over time.

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Falkenstern M, Schiffrin HH, Nelson SK, Ford L, Keyser C. Mood over matter: Can happiness be your undoing? J Posit Psychol. 2009; 4: 365–71.

In 1952, Paul MacLean introduced the term 'limbic system', which refers to the interconnected brain structures responsib Too many organisations and brands enable a stale, homogenous culture with little diversity. This severely limits the output of the team by reducing the cognitive diversity in that room. Horkheimer, Max/Theodor W. Adorno (1969): Dialektik der Aufklärung. Philosophische Fragmente. Frankfurt a.M.: S. Fischer. Honneth, Axel (Hrsg.) (2002): Befreiung aus der Mündigkeit. Paradoxien des gegenwärtigen Kapitalismus. Frankfurt a.M./New York: Campus.For the present meta-analysis, we selected works that studied the emotional response to positive, negative and neutral stimuli using a similar experimental design. The response to neutral stimuli was used as the baseline measure. Including a baseline measure allows the strength of the mood induction to be calculated for both negative and positive mood states. We examined the publication bias for negative valence, finding none, with Egger’s test ( p = -.281) yielding a statistically non-significant result. However, Egger’s test ( p = .026) was statistically significant, suggesting the presence of a publication bias for positive valence. Rastetter, Daniela (2001): Emotionsarbeit. Betriebliche Steuerung und individuelles Erleben. In: Georg Schreyögg/ Jörg Sydow (Hrsg.), Emotionen und Management. Managementforschung 11. Wiesbaden: Gabler, S. 111–134. Left VLPFC supports mnemonic control (i.e., task switching, WM and semantic retrieval), and supports access to stored conceptual representations ( Badre and Wagner, 2007). Schmidt, Peter (2001): Die Kraft der positiven Gefühle — Mit neuen Mentaltechniken innerlich frei werden. München: dtv.

Vicente S, Biseul I, Peron J, Philippot P, Drapier S, Drapier D, et al. Subthalamic nucleus stimulation affects subjective emotional experience in Parkinson's disease patients. Neuropsychologia. 2009; 47: 1928–37. pmid:19428425 Mikita N, Mehta MA, Zelaya FO, Stringaris A. Using arterial spin labeling to examine mood states in youth. Brain Behav. 2015; 5: 1–13. Västfjäll D. Emotion induction through music: A review of the musical mood induction procedure. Music Sci. 2001; Spec Issue, 2001–2002: 173–211.Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists. Conceptually maps the homeostatic regulation of internal and external inputs that affect cognition, emotion, feeling, and drive: Inputs → Homeostasis ↔ Emotion ∗↔ Cognition. This lead to the experience of one’s self via overt behavior that is biased by a specific emotion stimulated by bodily changes that underlie psychological/physiological states. ∗Represents emotion associated with a combination of feeling and motivation/drive; ↔ indicates a bi-directional interaction; and → indicates a one-directional relationship. Adapted from Damasio and Carvalho (2013). I’ll recommend this book to those who are interested in the ways in which organisations make their way in the world. It isn’t a corporate biography and can at times be technical. But its readership shouldn’t be limited to those with an interest in marketing. It’s for those who want to get things done in their workplace and empower their teams. Who want to, to coin a phrase, just do it.