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Recommended articles Facebook Ads for eCommerce: 16 Strategies, Examples & Tips How to Build a Winning eCommerce Ads Strategy Google Ads for eCommerce: Everything You Need to Know 10X Your Traffic with PPC Management Software Comments The next step is to test your camera settings and get them just right. You will need to tweak this to ensure that you are taking the best photos possible. Here are our top camera setting tips: You want to shoot and edit at the highest quality, and then resize your edited photo to the dimensions you need. Each platform, marketplace, or PPC campaign type has its own guidelines. So when you’re saving an image, save it within the ratio and size per platform. You will want to make sure that you have enough light but are not shooting in direct sunlight, as this will create shadows, which you don’t want. Next, you will need clamp lights and bulbs. If you’re not using natural light (which we will discuss later), they will be your primary light source, and you will need three of them. We recommend 100-watt daylight bulbs for your clamp lights. 5. Tripod

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Next I use the Dodge tool set to affect the highlight range. With the Range set to affect only highlights, there is little risk of your main subject being affected. I set the exposure for this tool at 100%. Pro Tip: Don’t forget to review and tweak your Product feeds before peak shopping days – including product images! This will help you boost sales during high search volume days. You can read more about optimizing your holiday campaigns here: Sales Promotion Examples and Holiday Shopping Google PPC Strategy for eCommerce Retailers. Also, be sure to use automation tools to run and optimize these campaigns on autopilot.You can also use the zebra stripe function, which uses diagonal lines to show overexposed parts of a photo. It takes some practice, but once you know how to read it, you’ll be able to tell instantly whether you need to adjust the lighting or exposure for any given shot. Don’t forget the small details when placing your products. The tiniest adjustments can make or break a photo. For example, if you’re shooting a bottle with a label, you want to make sure that the label is 100% centered to the camera. Step #4: Set Up Your Tripod Duo Board - Double Sided Photography Surfaces - Food & Product Photography - Duo Legs included (White Subway Tile/Ebony Subway Tile) The 8 Best ND Filters You Can Buy in 2023 10 Mistakes to Avoid When Buying New Camera Gear Prime Lenses: Everything You Need to Know 50mm Photography: Everything You Need to Know

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Pro Tip: Some digital cameras allow you to tether them to a computer, enabling you to see images on your big screen as you shoot. It’s called “shooting tethered.” Here’s a guide from DIY Photography to get you started: Introduction to Tethered Shooting . 3. Take Plenty of Photos from Different Angles If you’re on a tight budget, you want to ensure that the product photos you shoot can be used in your marketing and eCommerce ads as well. Creating a guideline to follow will help ensure that all the photos you take will have a consistent feel and maintain a similar size and scale. It will also save you a lot of time as your number of new products increases.The camera was a Nikon D750, which handles noise superbly, so ISO was not an issue. Two SB-910s and one SB-900 speedlight were used for this setup.