Brut was launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever. In 2003, Unilever divested the rights to the brand in several countries - in the United States, Canada, Mexico, Puerto Rico and Latin America, the rights were acquired by Helen of Troy Limited [1] - for Australia, New Zealand and the Pacific Islands, the rights were acquired by PharmaCare Laboratories. In June 2021, High Ridge Brands acquired Brut and several personal care brands from Helen of Troy Limited. [2] Products [ edit ] Brut 33 by Fabergé Brut Original anti-perspirant spray by Unilever Brut ( French pronunciation: [bʁyt]) is a brand name for a line of men's grooming and fragrance products marketed around the world by Unilever - except in the United States, Canada, Mexico, Puerto Rico and Latin America, where it is owned by High Ridge Brands Company; and in Australia, New Zealand and the Pacific Islands, where it is owned by Pharmacare Laboratories. Apart from some regions, Unilever sells Brut around the world, with big markets in the United Kingdom, France and the Far East. Australia produces its own Brut aftershave, which is purported to have a slightly different scent. In Brazil, there is a Brut-branded lather shaving cream in a tube, with the classic Brut fragrance.