Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

Product Information

Short headlines enjoy a higher readership than long headlines. As headlines grow, readership shrinks. Social acceptance – We want to “fit in”. We want people in society to see us as part of them. Maybe doesn’t have to be the masses, but a select or elite group. To be part of this group, to fit in and be accepted. Member of a group, and treated as equal or part of them. Better yet, this does not read like a text book. I am currently reading another book about developing your web presence, and in sharp contrast to THAT book, Cashvertising is written to flow. It is written to interest! Where to Always Put Your Biggest Benefit --Miss this and you're flushing your ad dollars down the toilet.

The book is terribly outdated and inspires no confidence in young entrepreneurs. While the Life Force 8 examples are valuable, along with the nine secondary forces that drive our purchasing habits, the approaches to marketing to people by conjuring up images of how a product or service will meet one of their powerful, biologically wired needs, these strategies don’t make sense in 2020.

Cashvertising” is a marketing strategy that uses cash incentives to attract customers and increase sales. A “Cashvertising PDF” is a digital document that provides information and insights on how to effectively implement this technique in your advertising campaigns. This is a good thing, because it means I actually learned something. I also learned where my preconceptions about copywriting were wrong e.g. brevity is bad. I don't give it a 5 out of 5 because I'm not experienced at all in advertising and didn't read any more books on the subject. But I don't have any other concrete reason. Dr. Direct knows his shit. period. Survival – this makes me think of Maslow’s Hierarchy of Needs – we all need basic food and shelter. Makes sense this is the first point of the 8. We have to be able to live day to day, so if there is any product you have the chance to sell that keeps someone alive, well, you have an easy job making sales copy for it. This book pumps you up to realise how many ads are simply BORING. It opens your eyes to how many ads can be better - and does its promised job of giving you the tools to do that. Many ads don't persuade - they're just there, announcing that something exists... and leave it at that.

Ad-Agency Secret #13 - Adding questions does help to keep the prospect's interest, but for how long? To me, it'll only work well if the prospect is not required to read through massive amount of copy before finally arriving at the answer. FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. Without forcing, if someone is engaged in your content, then you have done your job. Play with People MindsFeature a picture of a person "looking at you". It’s one of the most powerful ways to grab people’s attention.