Calling the Shots: How to Win in Football and Life

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The long-awaited memoir from international football ambassador, former co-owner of Arsenal FC and legend of the game: David Dein. He had come onto the board in 1983 when the club was at such a low, a brick was lobbed through the boardroom window at Highbury and Dein heard a cry of “Dein out! But also thinking that maybe whoever I sold to could end up owning the club and then I would end up driving the car again. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind - along with Arsène Wenger - in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century. It was Dein who introduced Kroenke to the Arsenal board, and Kroenke who would later in 2007 refuse to pay what Dein wanted for his remaining 15 per cent stake in the club.

David Dein on his pain at being forced out of Exclusive: David Dein on his pain at being forced out of

Dein also pushed for the launch of Arsenal’s women’s team – now the most successful in the history of the English game. So too did the other key stakeholders in the board, including Lady Nina Bracewell-Smith, handing Kroenke control and eventually the leverage to get Usmanov’s shares too. Written with zest and humour, it reveals how a pioneering spirit and the capacity to see the best in people can deliver extraordinary results. It eventually led him to Kroenke, whom Hill-Wood would first haughtily dismiss and then later sell all his remaining shares.David has impacted and changed lives countless times in and and out of Football and continues to do so. You don't have to be an Arsenal or football fan to understand and learn from the story arc of the book. He was a prime mover in the creation of the Premier League, hugely influential within the England set-up and, of course, was the mastermind - along with Arsene Wenger - in creating the glory days of Arsenal Football Club, leading the team for almost a quarter of a century.

Calling the Shots: How to Win in Football and Life - Goodreads Calling the Shots: How to Win in Football and Life - Goodreads

David Barry Dein MBE (born 7 September 1943) is the Ambassador for the Premier League and International Ambassador for the Football Association. Dein was a working-class Jewish lad from Temple Fortune in north London, his father a Leicester Square tobacconist and his mother the entrepreneurial founder of a Shepherds Bush food import business.Moreover, David’s book is an inspirational meditation on leadership, teamwork and how to invest in people. A life well-lived and now in his eighth decade launching a charity that uses the power of football to help the inmates of Britain’s prisons. In that famous free agency deal for Campbell, Tottenham Hotspur’s captain, the pair would take long walks around Dein’s Totteridge garden at night with the latter offering reassurance in the build-up to the announcement. David’s innovative vision not only drove the creation of the Premier League transforming English football but he was also a powerful advocate of technological change and with Arsène Wenger created one of the most successful partnerships in football.