a b March, Bridget (February 21, 2011). "Free limited edition CD with Beyonce Heat perfume". Cosmopolitan. Hearst Corporation. Archived from the original on February 23, 2011 . Retrieved 2011-03-26. a b "Beyonce releases limited edition fragrance to celebrate tour". Daily News. Daily News, L.P. June 12, 2013 . Retrieved June 13, 2013. Weekly beauty agenda: who is the fairest of them all? – Fashion, Life & Style". The Independent. Independent Print Limited. 2010-08-20. Archived from the original on 2022-05-09 . Retrieved 2011-09-12.

Beyonce: My New Perfume Was Inspired by Sasha Fierce!". Yahoo! Movies. Yahoo!. 2011-09-23 . Retrieved 2013-10-19.

Field, Adrien (2009-12-04). "V Style: Beyoncé Turns Up The Heat". Vibe. Vibe Media Inc. Archived from the original on 2013-10-24 . Retrieved 2013-10-19. Free sample of Beyoncé's Fragrance Heat Rush – Win Beyonce Perfume". Seventeen. Hearst Corporation. 2011-01-11 . Retrieved 2011-09-10. Gazing upon you with her sensuous eyes. Enticing you with her alluring beauty. Get ready to be seduced. a b Bayley, Leanne (2014-06-08). "Beyoncé's new fragrance has aphrodisiac qualities". Glamour. Condé Nast Publications . Retrieved 2014-09-03. Picardi, Phillip (March 2011). "Beyoncé Knowles on Her New Fragrance, Body Image, and Her Upcoming Album". Teen Vogue. Condé Nast Publications. pp.8, 9. ISSN 1540-2215 . Retrieved May 30, 2013.

The commercial for the fragrance found controversy in the United Kingdom with UK's Advertising Standards Authority. [22] It was banned from the country's daytime TV rotation due to its "sexy imagery" and was only shown after 7:30 in the afternoon. [22] The U.K.'s Advertising Standards Authority commented on the ban decision, stating "We considered that Beyoncé's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children." [22] Coty, Inc., the world's largest fragrance company, replied to the ban, stating that they do not think there is anything too explicit about the TV spot. [22] Coty continued that the commercial was "intended to reflect the singer Beyoncé's personal 'sexy chic' style," and while Beyoncé's cleavage is exposed at certain parts of the commercial, Coty stated that it is not "overtly graphic or explicitly sexual and at no point was Beyoncé naked." [22] Brad Wete of Entertainment Weekly defended Beyoncé, saying that "[the advertisement] is sexy. It's suggestive and sultry. But it's certainly not X-rated." [18] Beyoncé's mother and collaborator Tina Knowles called the commercial's ban "very good", as people purposely went to watch the video which further increased sales. [23] Reception [ edit ] A model holding a bottle of Heat during its release in Brazil a b c "Heat | Beyoncé Parfums". Beyonceparfums.com. Archived from the original on 2018-07-19 . Retrieved 2011-09-07.Authority to prescribe an Authority medicine is granted for specific indications and/or for certain patient circumstances. Authority may be obtained by telephone to Medicare Australia (known as "phone approval") or in writing from an authorised delegate of the Minister for Health. In August 2010, it was revealed that Beyoncé would be re-releasing her first fragrance as an "ultimate elixir", emphasizing elements intended to embody her private side. [39] The scent was released in September 2010. [38] As its theme, the perfume offers a more intense and sensual version of the original Heat scent. Upon revealing the inspiration of Heat Ultimate Elixir, Beyoncé stated that the reason which motivated her to update the original scent was the idea of her mother's scent when she was a child: